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<h2>Understanding the Dynamics of Selling to Large Corporations</h2><p>Selling to large corporations can be a challenging yet rewarding endeavor. Large organizations often have complex decision-making processes, multiple stakeholders and various layers of requirements. However, with the right approach, you can increase your chances of securing a sale with a large corporation.</p><h3>Research and Understand the Company</h3><p>Before approaching a large corporation or your next touch point with a publicly-traded organization in particular, conduct thorough research to gain a deep understanding of their business. Pay particular attention to earnings trends and notable themes referenced in investor calls or press releases. </p><p>Familiarize yourself with current news pertaining to their industry, competitors and current challenges they may be facing or priorities they've mentioned.</p><p>This knowledge will demonstrate your abiliy to stay attune to their evolving needs - which doesn't go unnoticed and separates novice sellers from trusted advisors.</p><p>Having this background absolutely helps you unlock opportunities to further connections and potential growth. It also helps you elevate a sales pitch from being feature-based to solution-based - the key to connecting to your target audience's needs.&nbsp;</p><figure id="figure-6t6x2ur6ywlldyplef" class=""><img id="6t6x2ur6ywlldyplef" src="https://images.unsplash.com/photo-1428895009712-de9e58a18409?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNXx8aGFuZHN8ZW58MHx8fHwxNjkzNDA2MTcyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="hands" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1428895009712-de9e58a18409?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNXx8aGFuZHN8ZW58MHx8fHwxNjkzNDA2MTcyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Build Genuine Relationships + Differentiating Decision Makers from the rest</h3><p>In large corporations, decision-making is often a collaborative effort involving multiple stakeholders. Identify and establish relationships with key decision makers, such as executives or those that carry P&amp;L responsiblity. Separating budget owners from the rest, such as champions who might be interested in your offering versus those that can give you the "yes" are profoundly different. Each warrant a different approach and investment of time by your resources.</p><p>Building *genuine* trust and rapport with these individuals can significantly influence the outcome of your sales efforts however, authentic relationships prevail and when it's not genuine, both you and the individual know it.</p><h3>Customize Your Value Proposition</h3><p>Large corporations receive countless sales pitches every day, so it's crucial to differentiate yourself from the competition. </p><p>Tailor your value proposition to highlight the unique benefits your product or service can bring to the organization. Focus on how it can solve their specific pain points, improve efficiency, reduce costs, or drive revenue growth.&nbsp;</p><p>If you're not connecting back to their priorities learned from your research, don't waste their time or yours.</p><figure id="figure-3cvv05ps5glldypq89"><img id="3cvv05ps5glldypq89" src="https://images.unsplash.com/photo-1573475620830-d9f2e9459ffe?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxN3x8cnVufGVufDB8fHx8MTY5MzQwNjIyMXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="run" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1573475620830-d9f2e9459ffe?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxN3x8cnVufGVufDB8fHx8MTY5MzQwNjIyMXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Demonstrate Your Track Record</h3><p>Large corporations value reliability and proven results. Provide evidence of your past successes by showcasing case studies, testimonials, or client references. Demonstrating a track record of delivering value to other organizations can instill confidence in potential buyers and increase your credibility.</p><h3>Be Prepared for a Longer Sales Cycle</h3><p>Selling to large corporations often involves a longer sales cycle compared to smaller businesses who can typically act more agile.</p><p>Chances are, if you're read this far, you know the pain that comes with an adurous sales process. You know it can take a miracle or a stroke of luck for the sale to occur within 12 months of your first discussion.</p><p>Be prepared for that sale to take years to cultivate. That means planning your strategy for the long-haul and having realistic expectations.&nbsp;</p><figure id="figure-mgxk1ha773lldypshq"><img id="mgxk1ha773lldypshq" src="https://images.unsplash.com/photo-1506801017408-42a2a131d60a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxN3x8bG9uZyUyMHJvYWR8ZW58MHx8fHwxNjkzNDA2MTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="long road" class="object-cover bg-gray-100" style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1506801017408-42a2a131d60a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxN3x8bG9uZyUyMHJvYWR8ZW58MHx8fHwxNjkzNDA2MTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Can't Stop Won't Stop Making Connections</h3><p>Utilize your professional network to gain introductions or referrals.&nbsp; Personal connections can provide valuable insights, open doors, and help you navigate the organization <em>more effectively</em>. </p><p>The breadth of your connections is as important as the depth of them. Foster connections across the enterprise (as relevant to your solution).</p><p>Once you're in, don't stop connecting. Turnover, change in role or responsiblity can sweep away a year's worth of progress.&nbsp;</p><h3>Offer Customized Solutions</h3><p>Large corporations often have unique requirements and specific workflows. If what you're offering is out-of-the-box, one-size-fits-all, expect for that to be customized to some degree however, strike a balance that doesn't jeopardize your ROI.&nbsp;</p><p> Tailor your solutions to fit their needs and provide customization options when possible and when feasible.</p><figure id="figure-emh8vewm7dlldypvjv"><img id="emh8vewm7dlldypvjv" src="https://images.unsplash.com/photo-1515787366009-7cbdd2dc587b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3fHxkcmF3fGVufDB8fHx8MTY5MzQwNjI4Mnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="draw" class="object-cover bg-gray-100" style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1515787366009-7cbdd2dc587b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3fHxkcmF3fGVufDB8fHx8MTY5MzQwNjI4Mnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Provide Excellent Customer Support</h3><p>Large corporations expect exceptional customer support throughout the entire sales process and beyond.&nbsp;</p><p>Ensure your team is equipped to handle the entire customer journey, especially implementation and onboarding - prime time for first-impressions that long live beyond your time in role.</p><p> </p><p>Provide timely responses and resolve any concerns promptly. Convince your client you're worth referring by fostering timely solutions and responsiveness.&nbsp;</p><h3>You Really Do "Got This"</h3><p>Selling to large corporations requires a strategic approach, patience and a deep understanding of their <em>unique </em>needs. Good thing you're prepared to demonstrate just how uniquely positioned you are to solve those needs. </p>

Navigate The Sale With a Large Organization

<h2>Introduction</h2><p>When it comes to running a successful business, having a business coach can make all the difference. A business coach can provide valuable guidance, support, and expertise to help you navigate the challenges and make informed decisions. However, not all business coaches are created equal. It's important to choose a coach who aligns with your goals and your culture.</p><h2>Experience and Expertise</h2><p>One of the first things to consider when choosing a business coach is their experience and expertise. Look for a coach who has a proven track record of success in your industry or a related field. They should have a deep understanding of the challenges and opportunities specific to your business.&nbsp;</p><figure id="figure-g0szukjax8lldz3o1o"><img id="g0szukjax8lldz3o1o" src="https://cdn.durable.co/blocks/2cVowWaG7oGcGVBuQ2fGA6i8Wico7MtPvERDIL4Goml4H6bfaPNzbb8iLtY2GPlM.jpg" alt="business coach" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/blocks/2cVowWaG7oGcGVBuQ2fGA6i8Wico7MtPvERDIL4Goml4H6bfaPNzbb8iLtY2GPlM.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Communication and Listening Skills</h2><p>Effective communication is key to a successful coaching relationship. A good business coach should be an active listener who takes the time to understand your unique situation and challenges. They should be able to ask insightful questions and provide clear and concise feedback.&nbsp;</p><h2>Availability and Accessibility</h2><p>It's important to choose a business coach who is available and accessible when you need them. Find out and establish your routine of how often you will be able to meet or communicate with your coach and whether they offer ongoing support between sessions. A coach who is responsive and committed to your success will be able to provide the guidance and support you need, when you need it.</p><figure id="figure-tg1ha1nvy9lldz3t6c"><img id="tg1ha1nvy9lldz3t6c" src="https://images.unsplash.com/photo-1531482615713-2afd69097998?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMXx8YnVzaW5lc3MlMjBjb2FjaGluZ3xlbnwwfHx8fDE2OTIyMDQwNzN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="business coaching" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1531482615713-2afd69097998?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMXx8YnVzaW5lc3MlMjBjb2FjaGluZ3xlbnwwfHx8fDE2OTIyMDQwNzN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Coaching Style and Approach</h2><p>Every coach has their own unique style and approach. Some coaches may be more hands-on and directive, while others may take a more collaborative and facilitative approach. Consider your own preferences and learning style when choosing a coach.</p><p> Do you prefer someone who will provide step-by-step guidance, or do you thrive in a more exploratory and self-directed environment? Finding a coach whose style aligns with your needs will ensure a more productive coaching experience.</p><figure id="figure-zkucw1cdvplldz3z8n"><img id="zkucw1cdvplldz3z8n" src="https://images.unsplash.com/photo-1553877522-43269d4ea984?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMHx8YnVzaW5lc3MlMjBtZW50b3J8ZW58MHx8fHwxNjkyMjA0ODk4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="business mentor" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1553877522-43269d4ea984?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMHx8YnVzaW5lc3MlMjBtZW50b3J8ZW58MHx8fHwxNjkyMjA0ODk4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Compatibility and Trust</h2><p>Building a strong rapport and trust with your business coach is essential for a successful coaching relationship. You should feel comfortable sharing your challenges, goals, and concerns with your coach. </p><p>Look for a coach who demonstrates empathy, understanding, and a genuine interest in your success. </p><p>Trust your instincts.</p><h2>Cost and Value</h2><p>While cost is an important consideration, it should not be the sole determining factor when choosing a business coach. Instead, focus on the value they can provide. Consider the potential return on investment and the long-term benefits of working with a coach who can help you achieve your goals. <strong>Remember, a good coach can help you save time, avoid costly mistakes and accelerate growth or outcomes.</strong></p><figure id="figure-lqxkdzjnhlldz445v" class=""><img id="lqxkdzjnhlldz445v" src="https://images.unsplash.com/photo-1560250056-07ba64664864?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyM3x8YnVzaW5lc3MlMjBjb25zdWx0aW5nfGVufDB8fHx8MTY5MjEzMjEwN3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="business consulting" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1560250056-07ba64664864?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyM3x8YnVzaW5lc3MlMjBjb25zdWx0aW5nfGVufDB8fHx8MTY5MjEzMjEwN3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Fit</h2><p>Lastly, but certainly not least, the individual you select has to fit with your business' culture.&nbsp;</p><p>Is the individual aligned to your values and how will you or your team enjoy working in partnership with this individual?</p><p> </p><p>Would you connect with them casually, outside of the business setting?</p><p>The likelihood of success depends heavily on collaboration. Take some time to get to know your Business Coach personally to assess whether they'll be a good fit for your needs, team and culture.</p><h2>Conclusion</h2><p>Choosing the right business coach can be a game-changer for your business. Remember, trust your instincts. A great coach is not just a mentor, but a partner who can help you unlock your full potential and achieve your business goals.&nbsp;</p>

What to look for in a Business Coach

<h2>Introduction</h2><p>Scaling a business is an exciting yet challenging endeavor. It requires careful planning, strategic decision-making, and the ability to adapt to changing market conditions. Successful entrepreneurs have mastered the art of scaling their businesses, and in this blog post, we will explore the art of setting a plan and checking in on it.</p><h3>Understand Your Why</h3><p>Before embarking on the journey of scaling your business, ask yourself <strong>why</strong> you want to scale and capture that somewhere you can come back to when you need a moment to reflect.</p><p><em><span style="font-family: inherit; font-size: 32px; font-weight: inherit; text-align: center;" data-mce-style="font-family: inherit; font-size: 32px; font-weight: inherit; text-align: center;">Remember: the day you plant the seed is not the day you eat the fruit.</span></em></p><p>Coming back to your why regularly grounds you and it's where it all begins.</p><h3>Set A Clear Plan</h3><p>Clearly outlining <em>what</em> you want to achieve and creating the roadmap to guide your efforts will help you stay focused. Certainly, not all paths are linear and therefore even the best-laid plan can take a detour. Entrepreneurs are no stranger to agility however, by syncing up with your plan regularly will help you recognize if you've veered too far from your goals.&nbsp;</p><figure id="figure-q6c3j8pc6pllzm4qcm"><img id="q6c3j8pc6pllzm4qcm" src="https://images.unsplash.com/photo-1528294941335-0d388bc8ac99?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNHx8YnVzaW5lc3MlMjBnb2Fsc3xlbnwwfHx8fDE2OTM1MTMzNjN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="business goals" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1528294941335-0d388bc8ac99?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNHx8YnVzaW5lc3MlMjBnb2Fsc3xlbnwwfHx8fDE2OTM1MTMzNjN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Build a Strong Team</h3><p>No business can scale without a talented and dedicated team. Surround yourself with individuals who you trust, share your vision, possess the skills that perhaps you lack so that you can, collectively take your business to the next level. Easier said than done however is empowering your team to execute on behalf of your organization - taking time to define your operating model will drive collective success.&nbsp;</p><figure id="figure-ndlcroxuyujllzm4sbh"><img id="ndlcroxuyujllzm4sbh" src="https://images.unsplash.com/photo-1522202176988-66273c2fd55f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMnx8ZGl2ZXJzZSUyMHRlYW18ZW58MHx8fHwxNjkzNTEzMzY1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="diverse team" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1522202176988-66273c2fd55f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMnx8ZGl2ZXJzZSUyMHRlYW18ZW58MHx8fHwxNjkzNTEzMzY1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><figure id="figure-fn5p502p9llzm4uqy"></figure><h3>Seek Partners</h3><p>Collaborating with other businesses can be a game-changer when it comes to scaling. Look for strategic partnerships that complement your offerings and help you reach a wider audience. Joint ventures, co-marketing or promotional campaigns, outside consultants and business coaches can all contribute to expanding your reach.</p><figure id="figure-kr6heyg82llzm518t"><img id="kr6heyg82llzm518t" src="https://images.unsplash.com/photo-1524758870432-af57e54afa26?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMXx8Y29hY2h8ZW58MHx8fHwxNjkzNDg5MzUwfDA&ixlib=rb-4.0.3&q=80&w=1080" alt="coach" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionX="null" data-positionY="null"/></figure><h3>Check In On Your Plan</h3><p>To effectively scale your business, you need to have a clear understanding of its performance. When you set your plan, be intentional about how you'll monitor your progress. Be realistic and make it simple. Think about and capture the actions you take - mirror those to the impact you expect it to have on your progress.&nbsp; Revenue growth, customer acquisition, click-rates and retention rates are lagging indicators - not directly impacted by your behaviors. However, customer meetings, strategic reviews, sales stand-ups, and number of coaching calls are considered leading indicators - efforts that you directly control.&nbsp; Regularly analyze these indicators in correlation to identify areas for redirection or reinforcement.</p><figure id="figure-j25ryc0lehllzm523e"><img id="j25ryc0lehllzm523e" src="https://images.unsplash.com/photo-1571975795053-950dbde7dacc?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3fHxrZXl8ZW58MHx8fHwxNjkzNTE0MDIwfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="key" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1571975795053-950dbde7dacc?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3fHxrZXl8ZW58MHx8fHwxNjkzNTE0MDIwfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><figure id="figure-ok4n4s07nvllzm56nt"></figure><h3>Conclusion</h3><p>Scaling a business is a complex process, but by following the tips and techniques of successful entrepreneurs, you can navigate the challenges and set your business up for long-term success. Set clear goals and regularly check-in on your efforts. Remember, scaling is a journey, so stay focused, stay agile, and keep pushing the boundaries of what your business can achieve.</p>

Scaling Your Business: Setting and Nurturing Your Plan

<h2>Introduction</h2><p>As a diverse supplier, connecting the dots to an organization can be a game-changer for your business. It opens up opportunities for growth, collaboration, and increased visibility. In this blog post, we will explore the importance of connecting the dots and how it can benefit your organization as a diverse supplier.</p><h3>Building Relationships</h3><p>One of the key advantages of connecting the dots as a diverse supplier is the opportunity to build strong relationships with organizations. By actively engaging with potential clients, attending industry events, and networking, you can establish connections that can lead to long-term partnerships.</p><figure id="figure-3de3fghrprlldywtst"><img id="3de3fghrprlldywtst" src="https://images.unsplash.com/photo-1522071820081-009f0129c71c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxCdXNpbmVzcyUyMENvYWNoaW5nJTIwYW5kJTIwQ29uc3VsdGluZ3xlbnwwfHx8fDE2OTIyODc5MjV8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="diverse supplier relationship" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1522071820081-009f0129c71c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHxCdXNpbmVzcyUyMENvYWNoaW5nJTIwYW5kJTIwQ29uc3VsdGluZ3xlbnwwfHx8fDE2OTIyODc5MjV8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Access to New Markets</h3><p>Connecting the dots also provides diverse suppliers with access to new markets. By partnering with organizations, you can tap into their existing customer base and expand your reach. This can be particularly beneficial if you are looking to enter new industries or geographical locations.</p><figure id="figure-djfyknuyvlldywvwl"><img id="djfyknuyvlldywvwl" src="https://cdn.durable.co/shutterstock/33XoGQx3e66aUMXRYFkqHwwzSsyhvtvea2BIeHPoCl3d9Bj8fz1hAuAN9BTk4Lic.jpeg" alt="Personal development, personal and career growth, progress and potential concepts. Business growth concept." class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/36zdgDxiHskB8vGOsdOMrw73qyxJFzuG7X1kkR3UwDAxeDFTIKe9jILhMcV6AyDz.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Increased Visibility</h3><p>Being connected to an organization as a diverse supplier can significantly increase your visibility in the marketplace. Organizations often promote their diverse suppliers through various channels, such as social media, press releases, and events. This exposure can help raise awareness about your business and attract new customers.</p><figure id="figure-p17wsdtpz6lldywy8s"><img id="p17wsdtpz6lldywy8s" src="https://images.unsplash.com/photo-1556159916-26bf2ce06da9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxN3x8ZGl2ZXJzZSUyMHN1cHBsaWVyJTIwdmlzaWJpbGl0eXxlbnwwfHx8fDE2OTIyMDQ1NzB8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="diverse supplier visibility" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1556159916-26bf2ce06da9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxN3x8ZGl2ZXJzZSUyMHN1cHBsaWVyJTIwdmlzaWJpbGl0eXxlbnwwfHx8fDE2OTIyMDQ1NzB8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Access to Resources and Support</h3><p>Connecting the dots as a diverse supplier also means gaining access to valuable resources and support. Many organizations offer mentorship programs, training workshops, and business development opportunities specifically designed for diverse suppliers. These resources can help you enhance your skills, expand your knowledge, and grow your business.</p><figure id="figure-flc0sswpblldyx0to"><img id="flc0sswpblldyx0to" src="https://cdn.durable.co/shutterstock/36en5infFMNEOjdXovks8vwkGFzuf6PncgBjGiTb62rPlxbES92xqUgqI46rtYaT.jpeg" alt="two attractive young woman working together reading and annalyst on paperwork and using laptop to mentoring about some business planning at coffee shop." class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="null" data-positionY="null"/></figure><h3>Collaboration and Innovation</h3><p>Collaboration is a key driver of innovation, and connecting the dots can open doors to collaborative opportunities. By partnering with organizations, you can pool resources, share expertise, and work together to develop innovative solutions that meet the needs of the market. This can give you a competitive edge and position your business as a leader in your industry.</p><figure id="figure-opl2s7kxerlldyx3iv"><img id="opl2s7kxerlldyx3iv" src="https://images.unsplash.com/photo-1600880292203-757bb62b4baf?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw0fHxkaXZlcnNlJTIwc3VwcGxpZXIlMjBjb2xsYWJvcmF0aW9ufGVufDB8fHx8MTY5MjIwNDU3N3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="diverse supplier collaboration" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1600880292203-757bb62b4baf?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw0fHxkaXZlcnNlJTIwc3VwcGxpZXIlMjBjb2xsYWJvcmF0aW9ufGVufDB8fHx8MTY5MjIwNDU3N3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Supplier Diversity Programs</h3><p>Many organizations have implemented supplier diversity programs to promote inclusivity and support diverse suppliers. These programs often provide specific guidelines and requirements for organizations to engage with diverse suppliers. By connecting the dots, you can position your business to take advantage of these programs and the opportunities they offer.</p><figure id="figure-11z50n564slldyx5sl"><img id="11z50n564slldyx5sl" src="https://images.unsplash.com/photo-1637094408647-0d81d08f81b5?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw2fHxwYXJ0bmVyc2hpcHxlbnwwfHx8fDE2OTIyMDI1ODZ8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="diverse supplier program" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1637094408647-0d81d08f81b5?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw2fHxwYXJ0bmVyc2hpcHxlbnwwfHx8fDE2OTIyMDI1ODZ8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Long-Term Growth and Stability</h3><p>Connecting the dots as a diverse supplier can contribute to long-term growth and stability for your business. By establishing strong relationships, accessing new markets, and leveraging available resources, you can position your business for success. As you continue to connect the dots, you can build a solid foundation for sustainable growth in the future.</p><figure id="figure-gcxu7al3bflldyx8iy"><img id="gcxu7al3bflldyx8iy" src="https://images.unsplash.com/photo-1457530378978-8bac673b8062?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNnx8ZGl2ZXJzZSUyMHN1cHBsaWVyJTIwZ3Jvd3RofGVufDB8fHx8MTY5MjIwNDU4NHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="diverse supplier growth" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1457530378978-8bac673b8062?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNnx8ZGl2ZXJzZSUyMHN1cHBsaWVyJTIwZ3Jvd3RofGVufDB8fHx8MTY5MjIwNDU4NHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Conclusion</h2><p>Connecting the dots as a diverse supplier is not just about making connections; it is about creating opportunities for growth and collaboration. By actively engaging with organizations, accessing new markets, and leveraging available resources, you can position your business for success. Embrace the power of connecting the dots and unlock the potential for your organization as a diverse supplier.</p>

Connecting the dots as a diverse supplier

<h2>Getting your Sales Strategy Right</h2><p>Getting to your next sale starts with an effective sales strategy. Don't look to someone to tell you what that is. You have to define it for yourself - for your book of business.&nbsp;</p><p>A well-thought-out strategy helps align you and your sales team's efforts in maximizing customer acquisition, customer retention and what we all strive to acheive, record-breaking deals. In this blog post, we will explore some key elements to consider when developing sales strategies.</p><h3>Define Your Ideal Client</h3><p>Before diving into sales tactics, it's essential to clearly define your target market. Understanding your ideal customer will enable you to tailor your sales approach and focus your efforts on the right prospects for your solution.</p><figure id="figure-hj4feo1pgglldxr1y8"><img id="hj4feo1pgglldxr1y8" src="https://images.unsplash.com/photo-1585747860715-2ba37e788b70?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw2fHxCYXJiZXJ8ZW58MHx8fHwxNzEwODA0ODczfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="black leather barber chair near brown brick wall" title="black leather barber chair near brown brick wall" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1585747860715-2ba37e788b70?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw2fHxCYXJiZXJ8ZW58MHx8fHwxNzEwODA0ODczfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Get to Know Your Ideal Client</h3><p>How is their business performing? When is their fiscal year? When are they more likely to buy? Have they purchased in the past? Who did you work with? Do they remain employed by that company? Further, have you mapped out the contacts you know or could get introduced to? Are they hiring or in a hiring freeze? What have you read about lately that would signal they're ready to buy?</p><p>When we pay attention to your client and to the person you are working with, you start deducing the likelihood of your sale and then tailor your efforts accordingly.&nbsp;</p><p>After you identify your ideal client, think about all espects related to the likelihood of the sale - help your team understand exactly who your client is so they can recognize and report their progress. Regularly review and adjust these goals to ensure they remain relevant and attainable.</p><h3>Set Realistic Expectations</h3><p>Set your expectations straight. When you set your sales goals how feasible are they?&nbsp;</p><p> You've got a quota to hit - how are you going to lean on your sales strategy and customer segmentation to acheive the target?</p><p> </p><p>As of late, the average sales cycle in the Technology Industry has hovered around 180+ days. Said another way, for every one sales individual, that's one sale every six months - two a year.</p><p>Are you setting the pace for your team correctly? Just reflecting on the sheer velocity of a sale is valuable. What do you expect the productivity to be for a sales person in your organization and how does that align to your sales and customer strategy?</p><p>Have you been focusing your sales efforts on the right customers? How do you know?&nbsp;</p><h3>Empower and Support Your Team</h3><figure id="figure-jjh8q2g9wtlldxr5hw"><img id="jjh8q2g9wtlldxr5hw" src="https://cdn.durable.co/shutterstock/2cVZZPG4nvv7aJIjXfuZcH8AzZbN00kEgWek7bhKfAHAqntsiFXWyjC0VNAxIV5e.jpeg" alt="three Alpenists in winter climb rope on mountain. Travelers climb rope to their victory through snow uphill in strong wind. tourists in winter work together as team overcoming difficulties." title="three Alpenists in winter climb rope on mountain. Travelers climb rope to their victory through snow uphill in strong wind. tourists in winter work together as team overcoming difficulties." class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionX="null" data-positionY="null" data-fullWidth="false"/></figure><p>Establishing streamlined and efficient sales processes is crucial for maximizing productivity and closing deals. Map out each step of the sales journey, from lead generation to customer onboarding, and ensure your team has the necessary tools and resources to navigate the process smoothly. Regularly review and optimize your processes to identify areas for improvement. In other words, are your systems, tools or expectations helping or hindering your sales team?&nbsp;</p><figure id="figure-sjpis847v5lldxrdqj"></figure><h3>Monitor&nbsp;</h3><p>Regularly monitor and measure your sales team's performance to identify areas for improvement and celebrate successes. In addition to turning inward to review key performance indicators (KPIs) such as revenue generated, conversion rates, and average deal size to track progress towards your goals - turning outward to understand the market and customer conditions are as equally important.&nbsp; Continously adjust your tactics.</p><h3>Conclusion</h3><p>Developing a solid sales strategy is a continuous process that requires careful planning, execution, and adaptation. By defining your target market, setting clear goals, and implementing effective processes, you can position your business for sales success.&nbsp;</p>

Getting To Your Next Sale

<p>Starting a new business can be an exciting but challenging journey. As a startup founder, you have to wear many hats and juggle multiple responsibilities. This is where business coaching can be a game-changer for your startup. By working with a business coach, you can gain valuable insights, guidance, and support to help your startup thrive.</p><h2>1. Setting Clear Goals and Objectives</h2><p>One of the first steps in building a successful startup is setting clear goals and objectives. A business coach can help you define your vision and create a roadmap to achieve it. They can assist you in setting realistic and measurable goals that align with your long-term vision.</p><h3>2. Developing a Solid Business Plan</h3><p>A business plan is a crucial document that outlines your startup's mission, target market, competition, marketing strategy, and financial projections. A business coach can guide you through the process of creating a comprehensive and well-structured business plan. They can help you identify potential risks and opportunities, ensuring that your plan is robust and adaptable.</p><h3>3. Enhancing Leadership and Management Skills</h3><p>As a startup founder, you are not only responsible for the overall direction of your business but also for leading and managing your team. A business coach can help you develop essential leadership and management skills, such as effective communication, decision-making, and conflict resolution. They can provide you with valuable insights and strategies to build a high-performing team.</p><figure id="figure-7nlle1nnhblldymago"><img id="7nlle1nnhblldymago" src="https://images.unsplash.com/photo-1515191107209-c28698631303?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyM3x8YnVzaW5lc3MlMjBjb2FjaGluZ3xlbnwwfHx8fDE2OTIyMDQwNzN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="business coaching" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1515191107209-c28698631303?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyM3x8YnVzaW5lc3MlMjBjb2FjaGluZ3xlbnwwfHx8fDE2OTIyMDQwNzN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>4. Identifying and Overcoming Challenges</h2><p>Running a startup comes with its fair share of challenges. From funding constraints to market competition, there are numerous obstacles that you may encounter along the way. A business coach can help you identify these challenges and develop strategies to overcome them. Their experience and expertise can provide you with fresh perspectives and innovative solutions.</p><h3>5. Building a Strong Network</h3><p>Networking plays a crucial role in the success of any startup. A business coach can help you expand your professional network by introducing you to potential investors, mentors, and industry experts. They can also provide guidance on how to effectively network and build meaningful relationships that can benefit your startup in the long run.</p><h3>6. Improving Decision-Making Skills</h3><p>As a startup founder, you will be faced with countless decisions on a daily basis. Making informed and timely decisions is essential for the growth and success of your startup. A business coach can help you improve your decision-making skills by providing you with frameworks and tools to evaluate options, weigh risks, and make confident choices.</p><figure id="figure-v93ga61tqalldymicr"><img id="v93ga61tqalldymicr" src="https://images.unsplash.com/photo-1581404717261-d2a6e9aa3b8a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNXx8Y29uZmlkZW50fGVufDB8fHx8MTY5MzQwNjM2OHww&ixlib=rb-4.0.3&q=80&w=1080" alt="confident" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionX="null" data-positionY="null"/></figure><h2>7. Accountability and Motivation</h2><p>Running a startup can be overwhelming at times, and it's easy to lose motivation or get off track. A business coach can provide you with the accountability and motivation you need to stay focused and driven. They can help you set milestones, track progress, and celebrate achievements, keeping you motivated and on the path to success.</p><h3>8. Scaling and Growth Strategies</h3><p>Once your startup starts gaining traction, it's important to have a clear plan for scaling and growth. A business coach can help you develop strategies to expand your operations, enter new markets, and attract more customers. They can provide guidance on hiring, marketing, and financial management, ensuring that your startup is well-positioned for sustainable growth.</p><figure id="figure-qfb3vde0rdlldymmx5"><img id="qfb3vde0rdlldymmx5" src="https://images.unsplash.com/photo-1454165804606-c3d57bc86b40?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxzdGFydHVwJTIwZ3Jvd3RofGVufDB8fHx8MTY5MjIwNDA4OXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="startup growth" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1454165804606-c3d57bc86b40?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw4fHxzdGFydHVwJTIwZ3Jvd3RofGVufDB8fHx8MTY5MjIwNDA4OXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Conclusion</h2><p>Business coaching can be a valuable investment for startups looking to thrive in a competitive market. By working with a business coach, you can gain the knowledge, skills, and support needed to navigate the challenges and maximize the potential of your startup. So, if you're a startup founder looking to take your business to the next level, consider partnering with a business coach and unlock the full potential of your startup.</p>

Blog

Navigate The Sale With a Large Organization

What to look for in a Business Coach

Scaling Your Business: Setting and Nurturing Your Plan

Connecting the dots as a diverse supplier

Getting To Your Next Sale

Thrive With A Business Coach